Top 5 Beauty Retail iOS Apps in Germany Q4 2023

In the fourth quarter of 2023, the beauty retail sector on iOS in Germany saw notable activity with several apps showing diverse performance trends in downloads and weekly active users. The data, sourced from Sensor Tower, provides valuable insights into the usage patterns of these top apps.

Douglas - Parfüm & Kosmetik experienced significant fluctuations in downloads. Starting the quarter with around 12K downloads, it saw a peak at 63K in the week of November 20, before closing the quarter at approximately 28K. The app's weekly active users followed a similar trend, beginning with 69K and peaking at 126K in the same week of November 20, ending the quarter with 104K active users.

Vorherige Version Sephora showed a steady increase in downloads, starting from 6.8K and reaching a high of 17.4K in the week of November 20. The app concluded the quarter with 11.3K downloads. Weekly active users started at 70.6K, peaked at 92K in the week of November 20, and ended the quarter at 91.2K.

flaconi had a varied download pattern, beginning with 2.5K downloads and peaking at 23.7K in the week of November 20. By the end of the quarter, downloads settled at 4.2K. The app's weekly active users started at 62.8K, peaked at 99.3K in the week of December 11, and wrapped up the quarter at 79.7K.

Notino: profumi e cosmetici saw a relatively stable performance in downloads, starting with 1.9K and peaking at 14.7K in the week of December 4. The quarter ended with 1.2K downloads. Weekly active users began at 9.2K, reached a high of 22.6K in the week of December 4, and concluded the quarter at 7.3K.

GLAMOUR Shopping had a notable spike in downloads at the beginning of the quarter, starting with 24.4K and peaking at 35.6K in the week of October 2. However, the app's downloads dropped to zero in the following weeks. Weekly active users reflected a similar trend, starting at 19.7K, peaking at 43.5K, and then declining steadily to 1K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.